The Executive's Guide to Enterprise Social Media Strategy

The Executive's Guide to Enterprise Social Media Strategy How Social Networks Are Radically Transforming Your Business - Wiley & SAS Business Series

Hardback (01 Mar 2011)

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Publisher's Synopsis

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Book information

ISBN: 9780470886021
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.872
DEWEY edition: 22
Language: English
Number of pages: 204
Weight: 400g
Height: 230mm
Width: 160mm
Spine width: 21mm