The Discipline of Market Leaders

The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

Paperback (07 May 1996)

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Publisher's Synopsis

How it is that source companies are rewriting the rules of competition in the markets, setting wholly new structure of quantity, innovation and customer services? This book offers a breakthrough approach to competition that will revolutionise how you think about customers, products, markets- even the fundamental structure of your business.

About the Publisher

HarperCollinsPublishers

HarperCollinsPublishers

With a heritage stretching back nearly 200 years, HarperCollins is one of the world's foremost English-language publishers, offering the best quality content right across the spectrum, from cutting-edge contemporary fiction to digital hymnbooks and pretty much everything in between. In the UK, the Glasgow-based William Collins & Sons was founded in 1819 and published a range of bibles, atlases and dictionaries, later including classic authors HG Wells, Agatha Christie, JRR Tolkien and CS Lewis. The original Harper Brothers Company was established in New York City in 1817 and over the years published the works of Mark Twain, the Bronte Sisters, Thackeray, Dickens, John F Kennedy and Martin Luther King Jr. In 1987, Harper & Row, as it had then become, was acquired by News Corporation. The worldwide group was formed following News Corp's 1990 acquisition of William Collins & Sons. Today we publish some of the world's foremost authors, from Nobel prize-winners to worldwide bestsellers recent successes including the Booker-winning Wolf Hall and Bring Up The Bodies by Hilary Mantel, and George RR Martin's blockbusting A Song of Ice and Fire series.

Book information

ISBN: 9780006387169
Publisher: HarperCollins Publishers
Imprint: HarperCollinsPublishers
Pub date:
DEWEY: 658.81
DEWEY edition: 20
Language: English
Number of pages: 224
Weight: 170g
Height: 197mm
Width: 130mm
Spine width: 15mm