The Creative Priority

The Creative Priority Driving Innovative Business in the Real World

Hardback (01 Feb 1999)

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Publisher's Synopsis

Jerry Hirshberg, the founder and president of Nissan Design International, reveals his strategy for designing an organization around creativity, showing how it can become the fundamental organizing principle of business.

Book information

ISBN: 9780140277760
Publisher: Penguin
Imprint: Penguin
Pub date:
DEWEY: 658.314
DEWEY edition: 21
Number of pages: 261
Weight: 563g
Height: 241mm
Width: 164mm
Spine width: 20mm