The Creative Priority

The Creative Priority Driving Innovative Business in the Real World

New Edition

Paperback (01 Jul 1999)

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Publisher's Synopsis

Jerry Hirshberg, the founder and president of Nissan Design International, reveals his strategy for designing an organization around creativity, showing how it can become the fundamental organizing principle of business.

Book information

ISBN: 9780140261745
Publisher: Penguin
Imprint: Penguin
Pub date:
Edition: New Edition
DEWEY: 658.314
DEWEY edition: 21
Number of pages: 262
Weight: 214g
Height: 198mm
Width: 128mm
Spine width: 18mm