The Business and Marketing Environment

The Business and Marketing Environment

3rd Edition

Paperback (01 Apr 1999)

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Publisher's Synopsis

Now updated to include better coverage of the management of information, this book provides comprehensive coverage of the economic, political, social, technological and legal environments within which firms operate.

Book information

ISBN: 9780077094942
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
Edition: 3rd Edition
DEWEY: 658
DEWEY edition: 21
Language: English
Number of pages: 340
Weight: -1g
Height: 246mm
Width: 173mm