The Art of Insight

The Art of Insight How Great Visualization Designers Think

Paperback (15 Nov 2023)

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Publisher's Synopsis

Learn how expert data visualization designers reason about their craft

In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices. The book is a celebration of visualization, and a personal journey that dives into subjects like:

  • How the professional background and life experiences of every designer shape their choices of what to visualize and how to visualize it.
  • What designers from different countries and cultures, and working in different fields, such as data art, data analytics, or data journalism, have in common, or how they differ from each other.
  • How designers reflect on research, ethical reasoning, and also aesthetic judgments, to make decisions such as selecting the most appropriate ways to encode data, or the most appealing visual style.


Perfect for data scientists and data journalists, The Art of Insight will also inspire artists, analysts, statisticians, and any other professional who uses data visualizations.

Book information

ISBN: 9781119797395
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 001.4226
DEWEY edition: 23
Language: English
Number of pages: 320
Weight: 630g
Height: 321mm
Width: 236mm
Spine width: 23mm