The Art of Business

The Art of Business In the Footsteps of Giants

Hardback (01 Sep 2004)

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Publisher's Synopsis

Discover how modern business giants such as Herb Kelleher of Southwest Airlines, Gordon Moore of Intel, and Earl Bakken of Medtronic have developed enterprises with soul by applying the five strategic arts of possibility, timing, leverage, mastery, and leadership outlined by the ancient strategist Sun Tzu in The Art of War. Such enterprises achieve organizational excellence and lasting market dominance, and their leaders are envied, copied, and avidly followed by many. This book offers you the opportunity to walk with these giants, learn their secrets, delve into their minds, and experience these five arts as they do.

Book information

ISBN: 9780975427712
Publisher: Zero Time Publishing
Imprint: Zero Time Publishing
Pub date:
DEWEY: 658.4092
Language: English
Number of pages: 279
Weight: 626g
Height: 235mm
Width: 170mm
Spine width: 22mm