Publisher's Synopsis
"A wide ranging, easily accessible perspective on how the Internet–enabled consumer will change all our businesses." Ian Irvine, Chairman, Capital Radio "Digital guerillas, product as service, equity as cash. The Age of E–Tail demystifies current Internet trends and provides strategic insights into future developments for all involved in consumer products and services." Peter Agar, Deputy Director–General, Confederation of British Industry and Chairman, Alliance for Electronic Business "The book is a must–read for anyone intending to enter the fascinating world of the Internet and be successful." Burkhard WollschlÄger, Chief Executive, Supervisory Board of Viag and Grundig "There are useful insights here, both for companies starting out and for those already established on the web." Robin Klein, Chairman, Zoom.co.uk "A refreshing book for anyone wanting to understand and utilize the revolution in consumer businesses caused by the Internet." Stephan Schambach, Founder and Chief Executive, Intershop "The Age of E–Tail analyses all aspects of Internet–based business with the consumer. You have to bring open–mindedness and creativity. The book will give you suggestions and guidelines: suggestions as to what is conceivable and guidelines as to how it can be achieved." Thomas Middelhof, Chief Executive, Bertelsmann "The contention that the new age of e–tail heralds the death of legacy brands is one that is well worth pursuing." Helen Alexander, Chief Executive, The Economist Group
