Publisher's Synopsis
The Advertising Book, 1916 is a historical book written by Paul Terry Cherington, first published in 1916. This book is a comprehensive guide to advertising in the early 20th century and provides insights into the advertising industry during the time. The book covers a wide range of topics related to advertising, including the history of advertising, the psychology of advertising, the principles of effective advertising, and the various mediums used for advertising such as newspapers, magazines, billboards, and posters. The author also provides practical advice on how to create successful advertising campaigns, including tips on creating effective headlines, copywriting, and designing advertisements. The book also includes case studies of successful advertising campaigns from the time, providing valuable insights into the strategies used by advertisers of the era. Overall, The Advertising Book, 1916 is a fascinating read for anyone interested in the history of advertising and marketing. The book provides a unique perspective on the advertising industry during the early 20th century and offers valuable insights into the principles and strategies that are still used in advertising today.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
