Publisher's Synopsis
The Advertising Book, 1916 is a comprehensive guide to the principles and practices of advertising, written by Paul Terry Cherington. First published in 1916, the book provides a detailed overview of the advertising industry at the time, including the history of advertising, its role in business, and the various methods and techniques used to create effective advertisements.The book is divided into several sections, each focusing on a different aspect of advertising. The first section covers the history of advertising, tracing its origins from ancient times to the modern era. The second section explores the role of advertising in business, discussing its importance in promoting products and services, generating sales, and building brand awareness.The third section of the book delves into the creative process of advertising, examining the various techniques used to create effective advertisements, including copywriting, design, and illustration. The fourth section focuses on the media used to deliver advertising messages, including newspapers, magazines, billboards, and radio.The final section of the book covers the business of advertising, discussing the various roles and responsibilities of advertising agencies, the process of creating and managing ad campaigns, and the legal and ethical considerations of advertising.Overall, The Advertising Book, 1916 provides a comprehensive overview of the advertising industry at the time, offering valuable insights into the principles and practices of advertising that are still relevant today.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
