Publisher's Synopsis
In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business.
What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?
"This fascinating analysis uncovers the business management secrets hidden in physics, biology, and mathematics." (Washington Post)
