Publisher's Synopsis
Networking has a variety of meanings, but is essentially about building relationships in order to exchange information and provide mutual support to aid decision-making, and create lasting customers, partners and alliances.;This text examines the dynamics of the environment in which networking plays a crucial role, and discusses the different types of network available, together with case studies and interviews with networking personalities. The book also reviews the changing professional and corporate environment of the UK, Europe, USA and the global environment.
