Sweet Spot

Sweet Spot How to Maximize Marketing for Business Growth

Hardback (02 Jan 2007)

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Publisher's Synopsis

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You'll learn how to bring smart marketing together with good leadership to find your business's sweet spot.

Book information

ISBN: 9780470051436
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 238
Weight: 454g
Height: 238mm
Width: 163mm
Spine width: 24mm