Publisher's Synopsis
The purpose of this book was to analyze the Starbucks Corporation's sustainability in the coffee industry. This report contains two competitive firms in the coffee industry. This sustainable solutions report (SSR) contains (a) stakeholder identification and value analysis, (b) enterprise level strategy, (c) organizational culture, (d) integrated concepts from reading, evidence, and implications, (e) general forces analysis, (f) economics, (g) technology, (i) demographics/ social/culture. The concentration of this SSR addresses the gap between the Starbucks Corporation's ability to design and implement sustainable value creation strategies for increasing profitability and maximizing shareholder value.
