Publisher's Synopsis
This resource offers valuable real-world vignettes distilled from 35 years of experience in U.S. Federal Government proposal development. Each vignette provides meaningful context for immediate application in readers' own organizations. The insights are relevant to small businesses, mid-tier companies, and global Fortune 50 corporations. Written in an accessible style and accompanied by relevant photographs, On-the-Go! delivers concise observations and business-driven recommendations. Topics cover various dimensions of proposal development, including human dynamics, business decisions, proposal writing, metrics, reviews, and integration. It also extends to academic, public-sector, and international private-sector proposals. The vignettes are streamlined and easily integrated into organizational best practices. The book caters to executive leadership, business developers, capture managers, proposal developers, subject matter experts, and knowledge managers. With its digestible format, On-the-Go! is convenient for quick engagement, making it a must-read for professionals in proposal development.
