Publisher's Synopsis
Accurately defining your brand voice can be a challenging task. This guide will provide you with a framework that will allow you to create a compelling brand voice that everyone will remember. A great brand voice grabs attention, persuades your audience, builds loyalty, and changes people's thoughts and feelings. However, as the number of brand channels explode, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. It's time for businesses to take full advantage of this opportunity and talk to their clients like never before.
