Publisher's Synopsis
It is now recognized that a well-orchestrated logistics strategy plays an increasingly key role in an organization's success. Moreover, with the current emphasis on quality customer service being essential for a competitive edge, more organizations are investing in the development of superior distribution services.;This is a resume of the important and essential role a sound logistics strategy plays. Collectively, it provides a review of every aspect of: customer service, marketing and logistics; logistics and the New Europe; managing the service mix; information systems; logistics strategy planning; and contract distribution.
