Publisher's Synopsis
Strategy, Innovation & The Art of Navigation takes a tour through ten stories from which we can gain important insights into strategy, leadership and teamwork, relevant to any industry:
1. Kitty Hawk: The Gale of Creative Destruction - how industries are formed, evolve and displaced by new innovation.
2. The 50-60 Club: Longevity & Mortality - The surprisingly short lives of even the world's largest corporations.
3. The 1990's Air Fare Wars: Destructive Rivalry - Supply-Demand, Industry Analysis, Porter's Five Forces, Core Competence.
4. Moonshots- JFK, the power of backcasting, picking a future destination and then working out how to get there.
5. KAL007 and GPS: Strategic Navigation - The difference between flight planning and navigation; A Silicon Valley startup.
6. Igor Ansoff: Scope and Vectors for Growth - Squeezing more out of the core, pursuing market adjacencies and growth.
7. Jeppesen: Innovation & Transformation - The Explore-Exploit dilemma, ambidextrous organizations and 'Kodak moments'.
8. Gates' 1985 Letter to Sculley: Network Effects - The 'Sixth Force', complementors, network effects and antitrust actions.
9.Tenerife & Challenger: Psychological Safety - The fundamental importance of psychological safety in critical decision making.
10. Airbus, Boeing & the VLA: Game Theory - The power of cognitive empathy, the application of game theory to business.