5th Edition
Paperback (30 Apr 1998)
Not available for sale
Includes delivery to the United States
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This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
| ISBN: | 9780751740745 |
| Publisher: | BPP |
| Imprint: | BPP |
| Pub date: | 30 Apr 1998 |
| Edition: | 5th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 541 |
| Weight: | -1g |
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