3rd Edition
Paperback (02 Nov 1993)
Not available for sale
Out of stock
Designed for marketing strategy or policy courses, this textbook covers the nature, development and implementation of successful strategies. It explains how to make a strategic investment decision and how to determine and develop sustainable competitive advantages.
| ISBN: | 9780471305880 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 02 Nov 1993 |
| Edition: | 3rd Edition |
| Language: | English |
| Number of pages: | 416 |
| Weight: | 567g |
| Height: | 227mm |
| Width: | 150mm |
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