Fifth edition
Paperback (17 Mar 2016)
Not available for sale
Out of stock
Analyze. Formulate. Implement.
Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
| ISBN: | 9781259539060 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 17 Mar 2016 |
| Edition: | Fifth edition |
| DEWEY: | 658.4062 |
| DEWEY edition: | 23 |
| Weight: | 504g |
| Height: | 232mm |
| Width: | 187mm |
| Spine width: | 12mm |
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