Publisher's Synopsis
The book consists of 15 chapters dealing with 4 key themes in the strategic process: strategic analysis; strategic choice; strategic implementation; and strategy in practice. It includes numerous Irish case examples and case scenarios written by many leading authors/teachers of strategic management. A unique Executive Reaction section is provided by prominent business people to accompany each chapter giving students additional insight to industry. Every chapter contains a set of objectives, and discursive/analytical questions to facilitate learning.
