Strategic Management

Strategic Management Creating Competitive Advantages

Hardback (01 Jan 2003)

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Publisher's Synopsis

Strategic Management: Creating Competitive Advantages, 1st Edition, by Dess and Lumpkin, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, Strategic Management provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database.

Book information

ISBN: 9780072872293
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
DEWEY: 658.4012
DEWEY edition: 21
Language: English
Number of pages: 455
Weight: 707g
Height: 230mm
Width: 195mm
Spine width: 22mm