9th edition
Paperback (13 Nov 2002)
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For undergraduate courses in Strategic Management, Strategy, and Business Policy.
Designed in functional four-color, this text offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 cases are included.
| ISBN: | 9780131202375 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 13 Nov 2002 |
| Edition: | 9th edition |
| Number of pages: | 496 |
| Weight: | 846g |
| Height: | 252mm |
| Width: | 203mm |
| Spine width: | 18mm |
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