Strategic Management

Strategic Management Concepts : Activebook Version 1.0

8th Edition

Paperback (05 Jan 2004)

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Publisher's Synopsis

For undergraduate courses in Strategic Management and Business Policy.

Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

Book information

ISBN: 9780130663429
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 8th Edition
DEWEY: 658.4012
DEWEY edition: 21
Language: English
Number of pages: 234
Weight: 555g
Height: 275mm
Width: 216mm
Spine width: 5mm