Strategic Management

Strategic Management Concepts and Cases

15th Edition

Paperback (13 Jul 2006)

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Publisher's Synopsis

This text is renowned for its strong cases, and comprehensive reading. This edition features an entirely new case lineup covering high profile companies, globally competitive industries, entrepreneurial businesses, and public companies.

Book information

ISBN: 9780071107570
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: 15th Edition
DEWEY: 658.4012
DEWEY edition: 22
Weight: -1g