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Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies

Hardback (05 May 2005)

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Publisher's Synopsis

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415349949
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.872
DEWEY edition: 22
Language: English
Number of pages: 240
Weight: 530g
Height: 164mm
Width: 236mm
Spine width: 22mm

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