Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage Concepts

2nd Edition

Paperback (12 Jul 2007)

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Publisher's Synopsis

For courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Book information

ISBN: 9780136135203
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 2nd Edition
DEWEY: 658.4012
DEWEY edition: 22
Language: English
Number of pages: 380
Weight: 702g
Height: 279mm
Width: 216mm
Spine width: 15mm