Strategic Management and Business Policy

Strategic Management and Business Policy Entering 21st Century Global Society

6th Edition

Hardback (22 Apr 1998)

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Publisher's Synopsis

This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.

Book information

ISBN: 9780201846577
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 6th Edition
DEWEY: 658.4012
DEWEY edition: 21
Language: English
Number of pages: 992
Weight: 1890g
Height: 261mm
Width: 210mm
Spine width: 45mm