Publisher's Synopsis
This package contains Wheelen, Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Editon 14e and access to MyManagementLab.
Important information for students:
You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
A class-tested approach to Strategy for Strategic Management and Business Policy courses
Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.
For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.
This package includes MyManagementLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyManagementLab.com.
