Strategic Hospitality Management

Strategic Hospitality Management

Paperback (12 Sep 1991)

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Publisher's Synopsis

This work examines the theory and practice of strategic management in the hospitality industry, incorporating research findings and analyses from both practitioners and academics. The first part describes the strategic planning process. Part two focuses on strategic business systems. Then follows a section concentrating on human aspects by examining human resource issues for the 1990s. Finally, the book looks at strategies for international markets and offers a future perspective on the global hospitality industry.

Book information

ISBN: 9780304322855
Publisher: Cassell Educational
Imprint: Cassell Educational
Pub date:
DEWEY: 647.94068
DEWEY edition: 20
Language: English
Number of pages: 225
Weight: 408g
Height: 248mm
Width: 178mm
Spine width: 19mm