Publisher's Synopsis
Working closely with the Price Waterhouse management team, CEOs who are successfully managing today's rapid pace of economic change present their ideas about motivating people, unleashing innovation and creativity, and revitalizing the corporation in Straight From The CEO.No ivory tower theorizing, these are the insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core idas that will truly reshape the corporation. Featuring individual segments from the successful leaders of a variety of corporations, including British Airways, Harley Davidson, Nestle, Mary Kay Cosmetics, and more, Straight From The CEO is an invaluable tool for managers at every level that will have a worldwide impact on the way top executives do business.
