2nd Edition
Hardback (20 Jul 2012)
Not available for sale
Includes delivery to the United States
Out of stock
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.
| ISBN: | 9781118374061 |
| Publisher: | John Wiley & Sons |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 20 Jul 2012 |
| Edition: | 2nd Edition |
| DEWEY: | 381.1 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 294 |
| Weight: | 592g |
| Height: | 164mm |
| Width: | 236mm |
| Spine width: | 24mm |
