Stop Selling, Start Partnering

Stop Selling, Start Partnering The New Thinking About Finding and Keeping Customers

Hardback (07 Sep 1995)

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Publisher's Synopsis

This volume introduces and describes the innovative concept of partnering, which is based on the premise that today's firms are not looking for products and services, but rather partners, companies, and individuals who can assist them in solving high-level strategic problems.

Book information

ISBN: 9780471133636
Publisher: John Wiley & Sons Inc
Imprint: John Wiley & Sons, Inc.
Pub date:
Number of pages: 294
Weight: 539g
Height: 224mm
Width: 147mm
Spine width: 28mm