Publisher's Synopsis
At over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. This guide covers: Six of the hottest mobile food options: food carts, concession trailers, kiosks, standard and gourmet trucks, mobile catering, and bustaurants; Identifying the perfect foodie niche and customer base; Creating menu items that save time, money, and space in the kitchen; Finding a profitable location, time and time again; Attracting new and loyal customers with social media platforms like Instagram, Facebook, and Twitter; Managing daily operations, costs, and setting prices; Licenses, codes, regulations, parking, and other considerations. Plus, gain recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs.
