Start-Ups and the Mobilization of Social Interactions

Start-Ups and the Mobilization of Social Interactions

Paperback (12 Jun 2023)

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Publisher's Synopsis

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism" and its philosophy is "community first, start-up second". Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.

The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.

Book information

ISBN: 9781804556092
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing
Pub date:
DEWEY: 658.11
DEWEY edition: 23
Language: English
Number of pages: 180
Weight: 224g
Height: 138mm
Width: 217mm
Spine width: 13mm