Publisher's Synopsis
The Start, Grow and Sell Your Web Design Agency(R) book series is the complete end-to-end journey for anyone looking to launch an agency, build it to be a thriving and successful business and, when the time is right, sell it and realise the potential value that has been created.
This is Book 2: Grow, by far the biggest in the series at over 140,000 words, and the essential guide for any growth-minded agency owner. We'll be covering everything you'll need to know to take your web design agency to the next level. What We'll Cover- Why time is your most important data.
- A deep dive into pricing structures so that you can be confident in what to charge.
- Why you should run your business like it's publicly listed.
- Answering the BIG question: how to find work.
- The difference between marketing and sales, and what 'good' sales looks like.
- Understanding the different client personas, and how to manage and communicate with each one.
- How to write a great proposal.
- Whether to grow a team, and when to think about it.
- The different roles within a web design agency.
- The five main things that you should ALWAYS focus on.
- How to use data to your advantage.
- Why productising and systematising your business is important.
- How to diversify to protect your business against risk.
- How to deal with the changes and challenges of running a successful business and being a business owner.
- The steps you'll need to take to make your business valuable and saleable.
- ...and much, much more.
