Publisher's Synopsis
Branding is not just an age-old practice that businesses continue to use just because it is commonplace. Now more than ever, branding is essential, as there are more choices out there for your potential customers than ever before. Your personal brand is more than a logo or a style guide for marketing efforts. It can be thought of as everything that differentiates your social media presence from the competition as a good brand influences every aspect of your customer's experience. A good brand can generate significant additional awareness while a bad one can ruin you regardless of the quality of whatever it is you ultimately produce.
The best way to make your brand stand out these days is through social media and will discuss everything you need to do in order to get started successfully. First, you will learn the basics of branding and the things you need to consider before getting started to ensure the best results. Next, you will learn about the new trends that are going to shape 2020 from start to finish.
With the basics out of the way, you will then learn about the things to keep in mind when creating your brand to ensure that you stand out from the crowd. You will then learn how to create an offer that is irresistible as well as find tips for staying on brand regardless if you are using Facebook, Instagram or YouTube. Finally, you will find tips for finding and keeping a mentor that is worth the trouble and how to keep tabs on your brand once things are running smoothly.
This book covers the following topics:
- Information on Social Media and Personal Branding
- Give you the Correct Mindset for Social Media and Personal Branding
- How to Choose your Niche and your Audience
- How to Grow your Audience and Content Strategies
- Info on how to grow your Network
...And much more
The goal of every business is to be the first choice for their target audience, bar none and managing and building a brand is a major step in making that happen. While the first thing that most people think of when it comes to branding are the things that were listed off, the concept of the brand actually extends beyond that to things like the core values of your business and even peaks through in every interaction you have with suppliers and customers so much so that it reflects the reputation of your organization.
It isn't just customers that build up an emotional attachment to specific brands either, employees of certain companies are well known for being overly committed to their corporate overlords making it possible for strong loyalties to rise to the point that they even come with a sense of ownership as well. This can be an effective tool when it comes to increasing sales, as well as maintaining employee motivation. It can also cause problems as your company grows, however, if those who feel they are stakeholders do not feel they were properly consulted when it came to planning out the future of the company.
Anyways I can go on and on talking about Social Media and Personal Branding but it is best if you learn for yourself by buying this book. Learn with us so that we can help you with your problem
