Publisher's Synopsis
This book is for you if:
- You're currently in the process of starting your own business and want to get things done as efficiently as possible, yet still do them right.
- You want to make certain you take care of all the details of getting a business underway, organize the process, and get some good advice.
- You're going to start a business soon and need a plan on how to go about it.
- You have an idea for a business but don't know where to start.
- You already run a business but would like to improve operations, marketing, and/or take care of essential aspects of growing a company.
- You're a student in an entrepreneurship or small business class and need to launch a complete business in a limited time period.
Six-Week Start Up follows the following topics:
Week 1: Lay the Foundation
(includes identifying personal goals, identifying your strategic position, what are your business values, choosing your company name)
Week 2: Get the Information You Need
(includes contacting industry associations, defining your target market, identifying your competitors and finding suppliers)
Week 3: Cut Through Red Tape
(includes company structure, tax issues, intellectual property, use of sub-contractors and employment law)
Week 4: Take Care of Operations
(includes rent space, home office working, production processes, IT, getting online)
Week 5: Deal With Money Issues
(includes dealing with accountants, credit, bank accounts, financial forecasting)
Week 6: Open Your Doors
(includes developing your marketing plan, the elevator pitch, making sales)
