Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2

Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 - Research Anthology on Social Media Advertising and Building Consumer Relationships

Hardback (13 May 2022)

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Publisher's Synopsis

"This edited research book considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy by discussing common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world"--

Book information

ISBN: 9781668467107
Publisher: IGI Global
Imprint: Business Science Reference
Pub date:
DEWEY: 659.144
Language: English
Number of pages: 544
Weight: 1538g
Height: 279mm
Width: 216mm
Spine width: 30mm