Hardback (01 Jan 1996)
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This book shows how firms can and should recognize, promote and protect their most valuable intangible asset, their reputation. It presents a process for assessing and improving reputation and offers recommendations for strategic reputation management.
| ISBN: | 9780875846330 |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Pub date: | 01 Jan 1996 |
| DEWEY: | 659.2 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 441 |
| Weight: | 844g |
| Height: | 243mm |
| Width: | 164mm |
| Spine width: | 39mm |
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