Publisher's Synopsis
A fact based intersting book for those who love the legalized dance of Canabis in Canada - Read to know the main purpose of buying legalized recreational cannabis- you will find a mature dance !!This book profiles post-legalization likely Recreational Cannabis User in Canada on tangible "purpose" basis- who know the purpose of their buying & enjoying legalized recreational cannadis. This weeds out the guesswork involved in translating "psychographic" segments and profiles. "Purpose" in this book is considered different from the traditional definition of "needs and want or benefits" as these focus on the hidden motivations of the customer or economic/lifestyle symbolisms.In the survey conducted of Canadian citizens, an interesting finding was that the recreational users' viewed themselves as different from habitual users because they sought drug for a specific "beneficial" purpose as opposed to "addictive, psychedelic or other harmful" reasons. In addition, they considered the risks to be manageable.
