Reality Check

Reality Check The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Paperback (22 Feb 2011)

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Publisher's Synopsis

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organisations - ones that stand the test of time and ignore any passing fads in business theory.

Book information

ISBN: 9781591843948
Publisher: Penguin Random House Group
Imprint: Portfolio
Pub date:
DEWEY: 658
DEWEY edition: 22
Language: English
Number of pages: 474
Weight: 428g
Height: 216mm
Width: 144mm
Spine width: 35mm