Publisher's Synopsis
Electronic commerce offers functionality and new ways of doing business that cannot be ignored. "Readings in Electronic Commerce" is a collection of research papers addressing issues facing academia and industry in the age of electronic commerce. Experts in the field come together with the goal of helping companies better understand the shape, structure, and operation of business in the coming millennium. Investments in electronic commerce introduce far-reaching organizational and technological issues. Each of the five parts covers important aspects of the role electronic commerce is playing in the strategy of business, providing value to both external and internal customers. Here is a collection of some of the best thinking from researchers who specialize in the various facets of electronic markets - namely economics, finance, marketing, production and operations management - as well as technology experts in the industry who are creating and specializing in the electronic commerce infrastructure. Highlights are that it introduces the public policy issues you need to know when making business decisions.;It also: Describes the cryptograpic protocols for secure electronic transactions required when a trusted third party is involved; Presents the economic challenges and difficulties in the electronic commerce market; Discusses several network payment models, including NetCheque(R) and NetCash systems, and shows how the design of a payment system can influence its flexibility; and Explores the reasons behind the technical and operational concerns of electronic commerce, and offers solutions to these problems.
