Publisher's Synopsis
This text is written for the western audience about the publishing industry in China. The second edition incorporates the industry's most recent developments over the past five years (2005-2009). The book systematically presents the current conditions as well as the future trends of the publishing industry in China, covering three major Chinese language markets: the Chinese mainland, Taiwan, and Hong Kong. It discusses the cooperation between Chinese publishers and their overseas counterparts, Chinese-foreign copyright trade, and foreign investments in the Chinese publishing industry. Further, it analyzes the operations of different types of foreign publishing companies in China.
