Public Relations

Public Relations The Profession and the Practice

4th Edition

Hardback (01 Jul 1996)

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Includes delivery to the United States

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Publisher's Synopsis

The new edition of this textbook incorporates the experiences of practitioners with the theoretical perspectives of scholars. It includes increased coverage of technological change, diversity & expanding global markets & their impact on the profession.

Book information

ISBN: 9780071140324
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
Edition: 4th Edition
DEWEY: 659.2
DEWEY edition: 21
Language: English
Number of pages: 508
Weight: 980g
Height: 230mm