Public Communication Campaigns

Public Communication Campaigns - SAGE Video Tutorials

Book (31 Jul 2015)

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Publisher's Synopsis

Professor Ronald Rice describes public communication campaigns, how their messages inform or advocate, and the importance of audience research.

Book information

ISBN: 9781473932104
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd.
Pub date:
DEWEY: 659.19
DEWEY edition: 23