Publisher's Synopsis
Professor Ronald Rice describes public communication campaigns, how their messages inform or advocate, and the importance of audience research.
Book (31 Jul 2015)
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Professor Ronald Rice describes public communication campaigns, how their messages inform or advocate, and the importance of audience research.
ISBN: | 9781473932104 |
Publisher: | SAGE Publications Ltd |
Imprint: | SAGE Publications Ltd. |
Pub date: | 31 Jul 2015 |
DEWEY: | 659.19 |
DEWEY edition: | 23 |