Product Placement

Product Placement - SAGE Video Case Studies

Book (08 Jun 2016)

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Publisher's Synopsis

Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.

Book information

ISBN: 9781473991477
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.827
DEWEY edition: 23