Publisher's Synopsis
Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.
Book (08 Jun 2016)
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Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.
ISBN: | 9781473991477 |
Publisher: | SAGE Publications Ltd |
Imprint: | SAGE Publications Ltd |
Pub date: | 08 Jun 2016 |
DEWEY: | 658.827 |
DEWEY edition: | 23 |