Publisher's Synopsis
Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.
Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business - and the quantum leap towards accelerating value delivery.
Learn how to:
- Design a complete blueprint to attract, educate and inspire customers in a global market
- Put a functional data strategy in place to gain valuable customer insights
- Devise a coherent digital product strategy
- Implement an agile way of working to adapt to changing market conditions
- Optimise your organisational structure for product development
