Paperback (23 Jul 1994)
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A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
| ISBN: | 9780631193555 |
| Publisher: | Wiley |
| Imprint: | Wiley Blackwell |
| Pub date: | 23 Jul 1994 |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 135 |
| Weight: | 284g |
| Height: | 230mm |
| Width: | 156mm |
| Spine width: | 12mm |
